Search Engine Optimisation (SEO)

It's more than keywords

Since I started working online in 2001, I have seen many changes. I have to say that the changes are for the better. Search engines are getting smarter.

Gone are the days when stuffing pages with keywords was the answer. There is a lot more to it and it takes time.

No one (I'll repeat that, No one) can claim to get you top spot in the search engines. If they do they are either lying or you will have to pay advertising fees to get there.

Quality traffic counts

For example, if you have an online store selling and specialising in Armani suits only do not waste time targetting people searching for 'suits'. Most of these people will not purchase from you. Target the people searching for 'Armani suits', this is your audience and where your potential buyers are.

Reduce costs

If you spend money each month for Pay-per-Click ads with the search engines, you could reduce your costs by generating natural traffic instead. This is achievable with effective SEO.

Please don't hesitate to contact me for more information.